Children develop their vocabulary, learn social ROLES and build relationships through reading story books. They get familiar with behaviors and actions which are attributed to men and women through these books. So the way mens and womens ROLES are represented in story books is very important. It is the main goal of this research to see how gender patterns are represented in story books. Despite the fact that statistics show that Iranian women undertake important social ROLES and are not merely restricted to their traditional ROLES such as motherhood, housewifery, teaching and nursing, they rarely appear in some of the key and INFLUENTIAL ROLES. The method applied in this research is content analysis.

AbstractPurpose: The velocity of change in the surrounding world has forced them to identify those factors which impact their change capacity. The present study was conducted to identify and prioritize INFLUENTIAL factors on organizational change capacity.Methodology: In terms of purpose, this was explorative and applied research. Its population included ten familiar experts with research subjects in a research and training center. By reviewing the literature on change capacity, relevant, INFLUENTIAL factors were identified, and they were concurred by the fuzzy Delphi technique, and then they were ranked. After recognizing INFLUENTIAL factors, a pair comparisons questionnaire was distributed among ten experts, and after gathering the questionnaires, effecting factors were ranked using the Expert Choice11 Software package and AHP technique.Findings: Results show that organizational culture, structure, and style of leadership were the main factors that impacted change capacity.Conclusion: The INFLUENTIAL factors can be divided into three categories: environmental, content, and structural elements. Environmental factors include environment and innovation; content factors include team working, intellectual capital, leadership, political behavior, and human resource management; Structural elements include strategy, structure, organizational policies, information technology, knowledge management, and technology. Value: This is the first time in the literature that the INFLUENTIAL variables affecting the change capacity were recognized and categorized in a conceptual classification that has not been seen in the previous research.

Introduction: Sustainable innovation is recognized as one of the influencing factors in the performance of the health sector because the dynamic and complex nature of the health care industry requires innovative methods and solutions to achieve sustainability. The aim of this study is to determine factors influenced by and influencing sustainable innovation in public hospitals in Tehran. Methods: The present applied research was conducted in two stages according to mixed methods research (qualitative and quantitative). In the first stage, in order to extract the factors influencing sustainable innovation in public hospitals, 11 people were selected from among the experts of public hospitals in Tehran by the snowball sampling method, and in-depth interviews were conducted with them. In the second stage, through a questionnaire and the fuzzy dimatel method using Excel software, the internal relationship between these factors and the influenced and influencing factors was determined. Results: 72 codes were extracted from the interviews and categorized into 17 factors. Out of 17 factors, 8 factors were influencing ones and 9 factors were influenced ones. According to the results of the research, the manager's familiarity with current knowledge was the most influencing factor and the observance of stability was the most influenced factor in all aspects of the hospital. Conclusion: Considering the benefits of sustainable innovation, it is recommended that hospital officials should provide a suitable platform for the development of sustainable innovation in hospitals with practical and up-todate training and human resource development and the use of systems that create transparency in hospitals.

The emergence of modern media in the age of communication, along with the developments that have been made with the expansion of their sphere of influence, has challenged many of the earlier assumptions and principles in the structure of relations between statesmen and rulers with the people. The legal and social boundaries of governments are diminished, and their sovereignty is shaken as absolute decision makers in the affairs of society, and concepts such as parties, interest groups and public opinion form the policy area. The formation of strategic decisions at the public level and their dependence on public opinion, on the one hand, the importance and position of public opinion management in achieving goals and convergence in the adoption of strategic decisions and supporting these decisions, focusing on general decision making The community was discussed and discussed. For this purpose, after reviewing the processes of strategic decision-making, it is to identify the role and position of public opinion management in reaching the decision in this area and identify the main axis of the effect of public opinion management on strategic decisions and presenting the model and leveling using the ISM methodology. This research will be of great help in identifying public influence and influencing them in order to support specific public-level decisions.

The different ways in which men and women behave are linked to، but not necessarily determined by، their biological sex. Individuals are identifi ed as male or female on the basis of physical structures، which are determined by chromosomes، gonads، and hormones. This labeling occurs at birth and is the fi rst step in the process of developing gender identity — a sense of being male or female and what that means in one’ s society.

Background: This study aimed at determining the job satisfaction level of the staff in Shahroud University of Medical Sciences (SUMS), northern Iran, and its INFLUENTIAL factors.Methods: In this descriptive study, conducted in 2008, the participants were 384 workers in SUMS selected through simple random sampling procedure. The participants received a 33-item questionnaire in a Likert format (8 general items and 25 items related to job satisfaction facets). The collected data in form of frequencies and percentages were analyzed with SPSS software.Results: 53.4% of interviewees were female and more than 60% had associate or higher degrees. 42.6% had less than 10 yr and 30.9% had 20 to 30 yr of job experience, respectively. The mean of the overall satisfaction was 13.02 out of 20. Regarding the facets of job satisfaction, work, coworkers, supervisor, and promotion had the highest means, respectively. Pearson and Spearman correlation coefficients showed a significant relationship between overall satisfaction and the facets (P=0.001). Analysis of variance also showed significant difference in overall satisfaction based on organizational units; however, no significant relationship was observed between overall satisfaction and gender, degree, age, job experience and type of employment.Conclusion: Improvement of promotion process, training and qualifying managers, observing meritocracy principles in appointments, using cooperative management, creating convivial and friendly atmosphere and improving work environment conditions, have brought about an increase in overall satisfaction of employees in SUMS.

The aim of this study was to identify and rank the factors affecting the development of cultural capital in the education system. The present research is applied in terms of purpose and in terms of how to collect information is part of mixed research (quantitative and qualitative). The statistical population in the qualitative part includes academic and knowledgeable experts in the field of cultural capital and in the quantitative part includes all high school students in Tehran. The sample size was estimated in the qualitative part with theoretical saturation (20 people) and in the quantitative part based on Cochran's formula 300 people. Purposeful sampling was used to select the sample in the qualitative part and stratified random sampling was used in the quantitative part, interview and quantitative, researcher-made questionnaire based on a 5-item scale. The validity of the questionnaire was confirmed in terms of form and content by several experts, the validity was confirmed by the calculation of the slope and the validity of the questionnaire was confirmed by the calculation of the square root of the AVE. The reliability of the questionnaire was obtained through Cronbach's alpha for the whole questionnaire of 0. 968. Cronbach's alpha, tangent (AVE) tests, AVE root matrix, Kolmogorus-Smirnov test, confirmatory factor analysis and sample t-test were used to analyze the data. The results identified 10 components and 185 indicators that 5 effective components including social identity, social capital, family interactions, media consumption and lifestyle and 5 effective dimensions of academic achievement, student empowerment, social responsibility,

Purpose: The present research is applied in terms of purpose and in terms of how to collect information is part of mixed research (quantitative and qualitative). The statistical population in the qualitative part includes academic and knowledgeable experts in the field of cultural capital and in the quantitative part includes all high school students in Tehran. Materials and Methods: The sample size in the qualitative part with theoretical saturation (20 people) and in the quantitative part based on Cochran's formula was estimated 335 people. Purposeful sampling was used to select the sample in the qualitative part and stratified random sampling was used in the quantitative part. Data collection tools were qualitative, interview and quantitative, researcher-made questionnaire based on a 5-item scale. The validity of the questionnaire was confirmed in terms of form and content by several experts, the validity was confirmed by the calculation of the slope and the validity of the questionnaire was confirmed by the calculation of the square root of the AVE. The reliability of the questionnaire was obtained through Cronbach's alpha for the whole questionnaire of 0. 968. Cronbach's alpha, tangent (AVE) tests, AVE root matrix, Kolmogrofs-Smirnov test, confirmatory factor analysis and sample t-test were used to analyze the data. Findings: The results identified 10 components and 185 indicators that 5 effective components including social identity, social capital, family interactions, media consumption and lifestyle and 5 effective dimensions of academic achievement, student empowerment, social responsibility, social acceptability and student happiness Conclusion: According to this research, education seeks to develop students' competencies and improve their performance. The educational system of the country can distribute the valuable collections of the society among the individuals and by loading it with cultural capital, it can assign them to different social positions to some extent and play an equalizing role.

"Bericolage identity" is one of the issues that people will be afflicted to because of the value conflicts and the upcoming norms as well as customs in the present society. Therefore, this article wants to study the INFLUENTIAL factors regarding “bericolage identity” among students.This study is a survey research using random sampling and research-made questionnaire that its validity and reliability has been measured through content validity and Cronbach alpha respectively. The population of the study is technology students in Babol University in 2012. The sample size is 250 individuals.The results indicated that there has been a statistically meaningful/significant difference between the occupational status of the students and the “bericolage identity”. On the other hand, there exists no statistically meaningful/significant difference among gender, marital status, and place of birth, place of residence and the level of education among participants. Moreover, the achieved result out of the Pearson Correlation Coefficient has revealed that there is a statistically direct and meaningful/significant correlation between the amount of utilization of mass media and bericolage identity. Nonetheless, there is a statistically reverse and meaningful/significant difference between their mothers` level of education and bericolage identity. So with regard to the above point, there is no meaningful/significant correlation among age, students` income, family income. Finally, the regression analysis illustrated that three variables of mother education, the occupational level of students, and marital status respectively expatiated the 19.7 percent variance of bericolage identity.

Background: Traditional approaches in Continuing Medical Education (CME) appear to be ineffective in any improvement of the patients’ care, reducing the medical errors, and/or altering physicians' behaviors. However, they are still executed by the CME providers, and are popular among the majority of the physicians. In this study, we aimed to explore the parameters involved in the degree of effectiveness of CME program in Iran. Methods: In this study, 31 participants, consisting of general practitioners, CME experts and providers were recruited to participate in in-depth interviews and field observations concerning experiences with CME. Application was made of the qualitative paradigm along with the qualitative content analysis, using grounded theory data analysis methodology (constant comparative analysis). Results: Based on the participants’ experiences, the insufficient consistency between the training program contents and the demands of GPs, in addition to the non-beneficiary programs for the physicians and the non-comprehensive educational designs, created a negative attitude to the continuing education among physicians. This could be defined by an unrealistic continuing education program, which is the main theme here. Conclusion: Impracticable continuing education has created a negative attitude toward the CME programs among physicians so much that they consider these programs less important, resulting in attending the said programs without any specific aim: they dodge absenteeism just to get the credit points. Evidently, promoting CME programs to improve the performance of the physicians requires factual needs assessment over and above adaptation of the contents to the physicians’ performance.